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Need for Continuous Discovery & Innovation

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In our research, we found that Companies find initial product model fit and achieve some scale, then often struggle to chart the next exciting growth curve. Post-Product-market fit, the focus of the business would be to scale. Get more customers onboard and definitely Profitable revenues. 

If you look at Product teams, they are busy rolling out fixes, prioritizing new requests, focusing on competitors etc., We found that most companies get feature obsessed. For ex: Microsoft Excel, a great product but how many of us use all the features that it offers? A survey showed that most users use it for documentation purpose - say 30-40 % of the features is what majority of us use it for.

This is when the product teams have to go and do a quick discovery and decide if the feature requests really address the need / unmet need to arrest feature bloat.

My friend Rohit, a brilliant marketer says, "Companies often struggle to chart the next exciting growth curve" Because the thought process is evolutionary while it has to be revolutionary "

So, a continuous discovery & Innovation  exercise is required to 

  • Co-create with customers - Co-creation Will help cement your product to the customer realities. You will build an edge because you empathize customers and the discovery lifecycle is close to the customer.
  • Create a new Category and lead it - Create a new paradigm to generate demand and a new point of view to resonate with customer needs

 Continuous discovery and Innovation are needed to maintain an edge over the competition.


posted Dec 6, 2018 by Sridhar Dp

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The Path of Exile has taken its unique way in the trading system. The developers have entirely abandoned the currency in the game, such as D3 gold. Instead, Players Trade using PoE currency items. Given the heavy looting influence that the game has in general, you may find that you have an item you deem useless that might be considered a treasure to another. Here is what you need to know about trading in Path of Exile.

Buying and Selling

Path of Exile doesn’t offer an official way of trading with players, at least where in-game actions are concerned. 

Then you have PoE Trade, which is a site to find items that you want. You simply head onto the website, find a seller with the item that you want, and click on the ‘whisper’ button so that you get a piece of text that you can paste into the in-game chat so that they receive a message with your intent to buy. Take your PoE currency to where they wish to trade which is often their hideout, and complete the transaction.

Pricing Your Items

The best way to do this is by a little research on your part. Go onto PoE Trade and search for the item that you want to sell, so that you get a general ballpark of what amount you should be selling for. If you have PoE uniques, then you may notice that they have varying prices, so keep an eye on the levels and broaden your searches if the values are a bit up and down for your liking.

PoE Currency

Path of Exile tends to delve away from games of a similar nature in a lot of ways, and the PoE currency is also one of them. There isn’t your usual currency of coins or gold in this game, but rather opting for materials and more specifically, the use of orbs. There are several different orbs in the game, which can be modified to change their overall value. The standard currency orb is known as the Chaos Orb, which you will more often than not find hard to come by. That being said, once you have put the hours in and you are getting to the endgame stages, you can fully expect there to be a majority of transactions that will revolve around Chaos Orbs.

With that in mind, when you do happen to come across Chaos Orbs, make sure that you keep hold of them for when you need them later on. Not only that, but you should make sure that when selling an item, that you are getting a Chaos Orb in return, otherwise it’s probably not worth selling in the first place.

It is very important when trading in Path of Exile, it is a problem that every player must face. Through trading, we can obtain a large amount of PoE currency, which can help us enjoy the game better.